Discover the Agency Insider Secrets from More than$3.7 Million in Facebook Ad Spend in Over 28 Industries...
(And How We Increased Leads 529% and Cut Cost Per Lead by 78%)
Want Insider Access to my Team, my Certified Facebook & Instagram Ad Advisors, and Me?
Plus $9,770 in Facebook & Instagram Tools, Checklists, Guides, Ad-Building Templates, & Training
Now's the Time to Go Elite & Discover How to Build Your Own Perpetual Traffic, Leads & Selling Machine... guided by the best FB/IG ads experts on the planet... all at a fraction the cost you'd pay for a typical online course... while receiving LIVE ongoing support, updates & Hot Seats... 
  • Facebook Momentum" Courses - ALL 3 Tracks FREE: Local, Digital, and eCommerce FREE. (Normally Sold for $697)
  • Dynamic Diagnostic System - save time by implementing just the biggest needle movers for your business
  • ​​Live Weekly Group Calls including Trainings, Hot-Seats & Sneak-Peeks at Cutting Edge Facebook Strategies
  • ​​Exclusive Access to DWM's Advanced Private Facebook Group
  • ​​Live Updates on Facebook & Instagram Strategies & Tactics from the DWM Team, Advisors, and Agency Team
  • ​​Behind the Scenes Updates from our Partner Manager at Facebook Corporate
  • ​​Access to 15+ Recorded Webinars & Hot Seat Sessions with Epic Entrepreneurs Crushing It
  • ​​3-Step Video Ad Formula Live Class Recording from the Austin Certification Event
  • ​​FB Messenger Ad Training
  • ​​Analysis & Reporting Training
  • ​​Scaling, Troubleshooting, and Automating Training
  • ​And MUCH, much more...
Leverage the power of the DWM's Elite Online Training Programs like Facebook Momentum for beginners, or Perpetual Traffic Flight Plan Advanced FB Ads for experienced marketers & agencies, the Dynamic Diagnostic System smart knowledge base , while enjoying On-Going Support & Updates from the Facebook Advertising Experts who have overseen $100 MILLION in Ad Spend in 50+ industries…
GO ANNUAL & SAVE $20/month PLUS GET OUR $5,000 SIGNATURE PROGRAM
Author of the Bestselling Facebook Advertising Book of All Time
Co-Host of Top-Rated Podcast by Produced by DigitalMarketer
Hear directly from our members...and see their results:
  JUST A FEW PEOPLE WHO HAVE TRUSTED KEITH & HIS TEAM WITH THEIR BUSINESS FOR 1-2 YEARS OR LONGER...
Perry Marshall
Author, "Ultimate Guide to Google Adwords" and "80/20 Sales & Marketing"
“No other traffic source in the last 5 years has brought me more customers for less money. Facebook advertising is working 4X better than ever before, and for more people than ever before. WHY? Because I have a secret weapon. And his name is Keith Krance.” 
Bill Harrison
BestSellerBlueprint.com (With Jack Canfield
of "Chicken Soup For the Soul")
"When it comes to Facebook Advertising experts, Keith Krance and Ralph Burns are the best of the best. Over the past few years Keith and his team have helped us generate tens of thousands of quality leads and millions in sales directly from Facebook. His stuff works!”
John Lee Dumas
Creator of the #1 Podcast "Entrepreneur on Fire"
"Keith Krance is one of the smartest Facebook ads experts I've ever worked with. Thanks to him we were able to set up our first profitable Facebook ad campaign to our Podcaster's Paradise webinar campaign, which was getting a 6 to 1 ROI, AND helped us ignite our entire new webinar sales funnel!" 
Get Access to the Most Innovative, Cutting Edge Facebook Ads Experts
& Training on the Planet...
Get Live Specific Feedback on Your Facebook Campaigns on the HotSeat Calls?
Join an ELITE group of business owners, marketing pros, consultants & agencies... Mastermind with top paid traffic & conversion experts with over $200 million in Ad Spend and HUNDREDS OF MILLIONS of Dollars in sales... and counting.
Elite - Silver

"Facebook Momentum" Course - ALL 3 Tracks FREE: Local, Digital, and eCommerce FREE. (Normally $697)

\

Private Elite Facebook Community...

\

Live Weekly Calls (Thursday 12pm Pacific)...

\

Live Updates on Facebook & Instagram Strategies & Tactics from the DWM Team,...

\

Dynamic Diagnostic System™ (DDS™) to help you stay focused implementing just your biggest needle movers

Long Copy Ad & Messenger Implementation Sprints...

And MUCH More..

Elite - Gold

FREE Access to ALL Future Online Trainings - never again worry about being left behind as the platform changes...

\

"Facebook Momentum" Course - ALL 3 Tracks FREE: Local, Digital, and eCommerce FREE. (Normally $697)

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Perpetual Traffic Facebook & Instagram Flight Plan 6-Week Masterclass, 2Updated March 2018. (Value $997)

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Facebook Account Manager Certification Online Program Modules - Facebook Ads Advanced. ($5,995 Value)

\

Private Elite Facebook Community...

\

Live Weekly Calls (Thursday 12pm Pacific)...

\

Live Updates on Facebook & Instagram Strategies & Tactics from the DWM Team...

\

Dynamic Diagnostic System™ (DDS™) to help you stay focused implementing just your biggest needle movers

Behind the Scenes Updates from our Partner Manager at Facebook Corporate...

Access to 15+ Recorded Webinars & Hot Seat Sessions with Epic Entrepreneurs Crushing It...

FB Messenger Implementation Sprint...

Long Copy Ad Implementation Sprint...

Video Ad Implementation Sprint...

And MUCH More..

Elite - Platinum

"Flight Bag" Delivered Every 2 Months with Keith's Favorite Items to Help You Dominate the Month and Dominate Each Day...

\

FREE Access to ALL Future Online Trainings - never again worry about being left behind as the platform changes...

\

Perpetual Traffic Facebook & Instagram Flight Plan 6-Week Masterclass, 2Updated March 2018. (Value $997)

\

"Facebook Momentum" Course - ALL 3 Tracks FREE: Local, Digital, and eCommerce FREE. (Normally $697)

\

Facebook Account Manager Certification Online Program Modules - Facebook Ads Advanced. ($5,995 Value)

\

Private Elite Facebook Community...

\

Live Weekly Calls (Thursday 12pm Pacific)...

\

Live Updates on Facebook & Instagram Strategies & Tactics from the DWM Team...

\

Dynamic Diagnostic System™ (DDS™) to help you stay focused implementing just your biggest needle movers

Behind the Scenes Updates from our Partner Manager at Facebook Corporate...

Access to 15+ Recorded Webinars & Hot Seat Sessions with Epic Entrepreneurs Crushing It...

FB Messenger Implementation Sprint...

Long Copy Ad Implementation Sprint...

Video Ad Implementation Sprint...

And MUCH More..

Take a Peek Inside Elite...
Get Expert Solutions to your Specific Challenges during HotSeat Calls?
But If You Think It's Only Possible For Our Agency
To Achieve These Sorts of Results...

Here's What Some Of Our Students Are Saying...
How Is It Possible We Can Teach 
Cutting-Edge Facebook Strategies?

This Ain't Our First Rodeo....
We DON'T Just Teach This Stuff...
We Actually DO This Stuff!

That’s right -- You’re About to Gain Access to Facebook Marketing Secrets Gained Through Spending Just Under $3 million Per Month In Real-Life Tests In 50+ Industries.

My name is Keith Krance. Around 7 years ago, I owned 4 local brick-and-mortar businesses. And I was always looking for cost effective ways to get new customers. I shudder to think how much money I wasted on advertising. I remember once spending $10,000 on a billboard and getting no measurable response. Ouch.

But then I discovered Facebook ads. I couldn’t believe my luck. Now I could put a ‘digital billboard’ in front of my ideal prospects and only pay when they clicked to find out more. Eureka – I thought I’d hit the mother-load. 

Since then Facebook advertising has come a long way (that’s code for ‘become really complicated’). But I’ve stayed on the cutting edge – running more than $60 million in tests for myself and my clients in more than 50 different industries.

And now I can't wait to help your business thrive by sharing with you these powerful strategies...

Your Elite Portal
Your "Getting Started" Training...
Your Advanced Facebook Trainings...
Some Of Your Elite Resources...
Your Live Calls Library...
BONUSES!
Up to 6 Months Free of Facebook Ads University...

What's Waiting for You Inside
FACEBOOK ADS UNIVERSITY:

12 Recorded Training Webinars

Live Webinars with Q&A every 2 Weeks

11 Checklists, Templates, and Execution Guides

Private Facebook group to get your questions personally answered by Keith, Ralph, the DWM Team, and the other high level business owners in the group.

Austin In-Person Workshop Recordings

Total Value - $1,278
**Client Case Study**

Campaign results BEFORE working with my team…($19.12/Lead)


Campaign results AFTER working with my team…($3.48/Lead)


In the before and after example above, this client already really knew what they were doing on Facebook...In fact, they had a professional marketing team running their Facebook ads – driving leads to a live seminar where they sold a high-end coaching product...

They were highly successful at doing it.

What they DIDN'T know was all the seemingly minor and EVER CHANGING nuances to the Facebook ad platform could make them even more successful than they already were! 

When my team and I took over their campaign, we had a pretty good idea that we could do better. 

How much better…? I was even shocked myself.

Bottom line: 
  • We reduced their average cost per lead from $19.12 to $4.16 (a 78.2% reduction)...
  • We increased their lead numbers by over 400% from 917 to over 5,000 almost exactly the same ad spend.
…and you can learn to do the same…

Unhappy With Your Results on Facebook and Think You May be Able to Do Better?

The truth is, you CAN do better. 

You just need to tap into the ever changing Facebook ad features – features that can turn a losing campaign into a winning campaign OR a moderately profitable campaign into a hugely profitable campaign.

In the above example, our client was getting a good number of leads on Facebook. 

And even at $19 per lead, their sales more than covered the cost of advertising. 

But when they started getting leads for $4 (and thousands more of them), a winning campaign suddenly turned into a much bigger winning campaign. 

Perhaps you’ve had the same issue. 

Or perhaps you’ve said:

          If only I could make Facebook profitable and turn leads into sales!

You are not alone…

Facebook can be very difficult to get to work RIGHT... Its ever changing and very complex. 

But it’s FAR EASIER than you think when you know exactly how to approach it. Let me explain…

Here’s how we did exactly that for this client:

How We Shattered Lead Cost by 78.2%

Step #1: Refine the Lead Magnet

We noticed that one of the most important parts of clients campaigns is the lead magnet front-end offer just isn’t Facebook appropriate.

That means that vague offers that don’t offer a SPECIFIC solution, don’t make it with Facebook. 

You have to offer something SUPER SPECIFIC in exchange for an email address.


Simply put, lead magnets like this just weren’t cutting it:


The issue is that the lead magnet, although very good and very honest, wasn’t SPECIFIC enough. 

So we changed the Lead Magnet and the Landing Page to this:


Then eventually to this:


The result?

From an 11% opt-in rate:


To a 47% opt-in rate:


Drastic improvement.






If You're Offering a “Vague” Lead Magnet, Chances are You are Killing Your Chance for Maximum ROI

Lesson: Get an Ultra-specific lead magnet for an ultra-specific market
Step #2: Dig into Facebook Reporting

After hundreds of opt-ins, we also had ample data to tap into inside Facebook’s Reporting section. This ninja tool is such a game changer, especially if you've been running ads for a while and haven’t been tapping into it’s full potential, as it will give you super specific insights into your ideal audience. 

What we discovered was that the data told us some abundantly clear information:

The demographic who were opting in the most and at the lowest cost per lead were men 35-54, even with the old landing page and old opt in.

The data was just staring us right in the face…look at it here:


All the other demographics were upwards of $20+ and the men 35-44 were at a lowly $4.34!!!

We had our second killer optimization.

So we changed nearly all of our ads to target whom?

Men 35-44. 

Simple.

And yes, Facebook will actually tell you all this…amazing that they actually do!

We then created new ad sets for the same interests we had previously BUT only targeted to Male 35-54.





If You Aren’t Truly Tapping Into Facebook's Reporting, You’re Flushing Money Down the Toilet! 

Lesson: Use Facebook Reporting to uncover your lowest cost per leads as well as you most ideal customer!
Step #3: Harness the Power of Lookalike Audiences

Change number three was a little more complicated, but also a game changer. 

When you set up your very first ad, Facebook is watching you and your ad performance very carefully.

This actually helps you make more money AND allows Facebook to make sure their newsfeed is not teaming with irrelevant advertisers that tick off its 1.3 billion active users. 

So after running ads at a $17-$22 cost per lead, Facebook had some pretty good data on the thousands of leads already gathered. 

We just leveraged this intelligence and created what’s known as a “Lookalike Audience” on each and every person who had converted (taken our lead magnet in exchange for the their email address). We then created a new set of people who look exactly like them. 

So we just hit this tab here under “Audiences”:


And created “Lookalike” audiences who looked exactly like the leads we had already gathered. (We also do this for “customers” with other clients, who have lower priced products and a higher volume of customers)


We then added in our general targeting for the broad interest the client was targeting, in this case “motivational speaking”:


And the target audience was a perfect size for Facebook:


This is what’s call a “Lookalike Audience Overlay” (our term not Facebook’s) and created a brand new ad set using entered our new audience. 

Now that we had a better lead magnet (more specific), our ideal demographic (Male 35-54), we then had our trifecta element – an audience that best looks like our ideal customer.






If You Ignore Facebook’s Constant Changes, You are Paying a Premium in "Facebook Stupidity Tax!"

Lesson: Tap into every new change/enhancement Facebook makes and then leverage those improvements to lower your cost per acquisition and generate more sales!
CASE STUDY CONCLUSION:

The end result?

We reduced their average cost per lead from $19.12 to an average of $4.16 for the exact same campaign (a 78.2% reduction)...

And we also increased their lead numbers by over 500% from 917 to over well over 5,000…

…just by using some of the very same tactics you can deploy inside Facebook Ads University and by fully understanding how Facebook works when you get your copy of The Ultimate Guide to Facebook Advertising.

And this case study doesn’t even include the improvements we made on the sales conversions to the live event by using tactics like: amplification of content combined with Website Custom Audience ads driving traffic to the sales page. (Steps 8 and 9 in my 9-Step Campaign Blueprint) 

We go deep into these strategies inside Facebook Ads University… 

…and soooo much more.

Personally, I wouldn’t attempt Facebook ads without having a proven, step-by-step guide to follow, and this is especially true if you’re doing it for someone else (i.e. a client or a boss).

I mean it…

Molly Pittman

Former VP of Traffic
for Ryan Deiss’s Digital Marketer
“Keith Krance continues to enlighten our community of digital marketers with intelligent and creative traffic advice. As one of the top Facebook advertising experts, Keith is the contact you want to have when setting up, scaling, and simply making money on Facebook.”
Success Stories
Don't Take Our Word For it...here's directly from these world class experts:  
Perry Marshall
Author, "Ultimate Guide to Google Adwords" and "80/20 Sales & Marketing"
“No other traffic source in the last 5 years has brought me more customers for less money. Facebook advertising is working 4X better than ever before, and for more people than ever before. WHY? Because I have a secret weapon. And his name is Keith Krance.” 
Bill Harrison
BestSellerBlueprint.com (With Jack Canfield
of "Chicken Soup For the Soul")
"When it comes to Facebook Advertising experts, Keith Krance is the best of the best.
Over the past few years Keith and his team have helped us generate tens of thousands of quality leads and millions in sales directly from Facebook. His stuff works!”
John Lee Dumas
Creator of the #1 Podcast "Entrepreneur on Fire"
"Keith Krance is one of the smartest Facebook ads experts I've ever worked with. Thanks to him we were able to set up our first profitable Facebook ad campaign to our Podcaster's Paradise webinar campaign, which was getting a 6 to 1 ROI, AND helped us ignite our entire new webinar sales funnel!" 




“If you’re not spending $1,000/day on Facebook Ads, you haven’t entered the modern era of marketing. Period.” 
   -Brendon Burchard on getting to 
$50 million and 50 million views


"Do you have to be spending $1,000 a day? Absolutely NOT. 
We have several clients who are spending much less than that who have literally doubled or tripled their business all because of adding Facebook Ads... 
THE POWER OF FACEBOOK
This is a video ad that I walked Rachel, my Designer & Assistant, through setting up for her
Siberian Husky puppy. (BTW- we recorded this and added it as a training video inside Blueprint)
 Her puppy got an esophagus problem where she couldn't eat without being in intense pain - and financially
it was too much for her to handle. Someone helped her set up a GoFundMe fundraiser, and I decided to
help her set up a Facebook ad to help drive more traffic to the GoFundMe page and raise a lot more money for her puppy than ever would have been able to happen with friends & family. 

About a month later I got this email from Rachel checking in on the fund...
This is one of the reasons why I get so fired up about this stuff... Facebook ads can a massive impact.







Here's a Funny Text Thread from Molly Pittman, VP of Digital Marketer, about How FAST Facebook Changes...

And why you MUST be a part of a group that is always on the cutting edge of changes like we are. 


100 MILLION PEOPLE. 

1/3 of the entire country is
 logging into Facebook between 8pm and 11pm every night... That's more than all of the other networks COMBINED. Your audience IS on Facebook. 

The question is… are you putting the right message
in front of the right audience? 


This is WHY we Created Facebook Flight Plan and FB Ads University... 
So we can show you how to put the right message in front of the right audience and get them to take action and 
become a customer or client as quickly as possible...
Here Are Just Some of the Results 
Facebook Ads University Students are Getting Right Now...





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